How It Works

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1. Strategy

Your website has to do a whole lot more than look good to be successful. It has to engage your specific customer and produce the results you want. That’s why we start with solid strategy that helps us create the website that YOU need. Your job: tell us everything you can about your company. Our job: dig in and get to know your competition, your style, your industry, your keywords and your customer.

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2. Content

Whether we’re cleaning up your existing web copy or building something brand new, content is king. Our content and messaging strategist picks up the strategic process baton with an in-depth interview to understand (or help shape) your brand’s voice and messaging, customer journey, and business goals. At this stage, we’ll create a detailed site map that works as our content blueprint. With your sign-off, we’ll create professional content to make sure your voice stays true to your brand and engages your customer every step of the way.

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3. Design & Development

Here’s the fun part: the Express design and development process. We’ll present you with a homepage design, color concepts, and internal page design. Your input is critical here! Once we arrive at a design you love, we’ll dive into the build phase where we write all of the fancy code and start building your site on our custom framework.

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4. Q&A and LAUNCH!

Before we unveil your new site, we’ll test-drive it from every angle to make sure everything works as expected, and we’ll give you the keys to do the same. Once we’re all super excited and happy with what we’ve created, we’ll launch your amazing website into the great wide internet. (This is the part where we all toast and throw confetti). Once it’s live, we’ll maintain your website for you as long as you want to keep it. You’ll be able to go in and update your own content, add blog posts, and make any other content changes, any time you like.

Launching is just the beginning.

In order for your website to do its job, it can’t stay exactly the same for long. That’s why we partner with The SEO Silo™ for ongoing search engine optimizations to your website. SEO is the difference between a beautiful website and a beautiful website that everyone visits.

Footnotes